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About IconOnce upon a time


At Jex, we believe the imagination of children is amazing and something that should always be encouraged. Kids are so creative and should be allowed to express their ideas at every opportunity; they’re only kids once! That’s why Jex was started – born out of a light-bulb moment in Spring 2017.

Fed up with the limited choice of shoes for children that allowed them to express their individuality, Emily, founder of Jex, decided it was high time that somebody did something about it! So, she set about putting together a great team of designers and experienced shoe makers to make her dream of Jex a reality.


There are an estimated 300 million children in the world for whom walking with shoes is a rarity and without shoes, many children are not permitted to attend school. Sal’s Shoes deliver new, used, loved (and barely worn) shoes direct to the children who desperately need them around the world.

We’re passionate about supporting the fantastic work that this charity does and have pledged to show our support by donating 50p to Sal’s Shoes for every pair of Jex shoes purchased. We hope that our customers will be as touched by their cause as we were and encourage them, if they can, to match our donation.   

If you would like to read more about Sal’s Shoes please visit their website –

5 Facts about Jex

  • 1. Sometimes we colour outside the lines
  • 2. We don't always wear matching socks
  • 3. If you keep on the sofas, you avoid the lava
  • 4. We believe pants should be worn on the outside (like Superman)
  • 5. Every day is a cape day
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